Alternative Data Newsletter – March 16th, 2017

Data beats opinion >>> your weekly update on the alternative data space

1. Dataset of the week: Geo-location data provider.

2. Case Study: Google search data suggests pressure on Under Armour’s growth.

3. Case Study: Trade data used to analyze Nintendo Switch.

4. Curated articles of the week: Securitizing ‘big data’, personal data as a new asset class, things to know about general data protection regulation.

5. Update on Eagle Alpha’s offering.

1. Dataset of the week: Geo-location data provider.

Vendor Overview: This provider has beacons installed in class A shopping malls throughout the U.S. and is therefore able to monitor store location visits that other geo-location providers miss. Non-beacon based data collection (via apps) allows this provider to gather geo-location data 24×7.

Dataset Overview:

  • History: Since 2015.
  • Geography: U.S.
  • Panel: 15 million.
  • Delivery: API or CSV.

Use Cases:

  • Provides a now-casted indication of business activity.
  • Analyze traffic vs sales. This is important for stocks such as Macy’s, Sears, Nordstrom, JC Penney, Signet Jewelers, Coach, Gap Inc.
  • Track success of new store openings.
  • Analyze competitive landscape.

Our database now has 487 providers. Contact us for more information –

 2. Case Study: Google search data suggests pressure on Under Armour’s growth.

On 16 March 2017, we published a research note showing that our Search Signals indicator captured Under Armour’s decline in revenue growth. An important inflection point occurred when the one month index crossed below the 3-month index prior to the June 2016 quarter. The index became negative during the December 2016 quarter with the company later reporting poor results and revising revenue expectations.

The one-month index rebounded, but we consider the slope of the 3-month index in a negative light. We will be observing the 3-month index to see whether it shows some sign of stabilization, but our Search Signal indicator is still pointing to sales being under pressure.

Contact us to learn about our “Search Signals” offering –

3. Case Study: Trade data used to analyze Nintendo Switch

Nintendo Switch was launched on 3 March 2017, the first major release since the Sony Playstation 4 in November 2014. However, shipment data from Eagle Alpha’s trade data partner does not show extra imports being attracted to the U.S. Imports have been falling every month since November 2015 with January 2017 recording a 4.2% drop in dollar values. The trend is set to continue as seaborne shipments are 25.1% down in February 2017.

4. Curated articles of the week

Securitizing ‘Big Data.’

The New Asset Class: Your Personal Data.

Ten Things You Should Know about General Data Protection Regulation (GDPR).

5. Update on Eagle Alpha’s offering.

  • Teach-ins: some firms are using our comprehensive teach-ins as part of training programmes for new joiners.
  • Bespoke Projects: sample project = track US sales of food delivery companies such as Grubhub and Papa John’s Pizza.
  • Thought Leadership: we have scheduled two events in April (in NYC and London) to discuss the legal and compliance considerations of alternative data.
  • Data Insights: we now have search based indicators for 30 tickers and 8 macro topics.
  • Analytical Tools: would you like a demo of a new tool that enables clients to create search based indicators?
  • Data Sourcing: attend our next data showcase events in London (21st March) and NYC (23rd March).

Until next week,

Eagle Alpha.