How a Mid-Size European SaaS Platform Turned a Simple Inquiry Into a Multi-Million Dollar Data Revenue Stream in 6 Months

It all started with a simple inbound message to Eagle Alpha from the CFO of a mid-size SaaS procurement platform based in Europe:
“I think our data is interesting—how much is it worth?”

A straightforward question that kick-started a well-established process for Eagle Alpha’s Corporate Data Monetization team—and ultimately unlocked a significant new revenue stream for the client.

At Eagle Alpha, we’ve been helping organizations bridge the gap between raw corporate data and its commercial potential in financial markets for over a decade. As the leading provider of alternative data to hedge funds—who are among the most active and sophisticated consumers of such data—we know exactly what makes a dataset valuable in that world.

For this CFO, their business operations and growth drivers were crystal clear—but what lay beneath, in the form of their proprietary data assets, was uncharted territory.

Building the Business Case

In our first call, we shared a key insight: yes, there was a high likelihood the data would be valuable to hedge funds. But more importantly, we outlined the broader picture—what it takes to responsibly and effectively monetize data. We discussed data governance, legal and compliance considerations, go-to-market (GTM) strategies, and how to ensure that this new opportunity wouldn’t conflict with their core business or client relationships.

Once we had established initial interest, we quickly moved into our data evaluation phase.

From Signal to Strategy—Fast

In just one hour with a subject matter expert close to the data, our team collected what we needed to conduct a full evaluation. Eagle Alpha’s Corporate Data Monetization team, with deep backgrounds in financial services and data science, leveraged both proprietary frameworks and a unique database of thousands of alternative datasets to assess the potential.

Within three days, we delivered a bespoke data monetization feasibility report, which outlined:

• Recommended data products
• Key data differentiators
• Market benchmarking vs. anonymized competitors
• Total Addressable Market (TAM) sizing
• Pricing guidance
• A range of GTM pathways tailored to the client’s objectives and risk appetite

In short: a 15-page business case showing whether the company should pursue data monetization—and exactly how to do it

Key Data Differentiators

Our research for the feasibility report showed that incumbent vendors in the market where focused largely on US listed businesses and only able to provide data on a monthly basis. Our client focused on Europe and was able to deliver the data on a daily basis which made it incredibly interesting and complimentary to the other vendors.

A GTM Model That Worked

For this client, the most attractive option was a fully-managed GTM model, where Eagle Alpha would bring the data to market under our own brand as the vendor of record. The client remained completely anonymized, and our team took on the heavy lift of introducing the data to hedge funds, facilitating trials, data delivery, and managing compliance reviews.

This model is reserved for corporates whose data presents a clear investment signal for hedge funds—something we rigorously assess and filter for during our feasibility process.

Low Effort, High Reward

The key benefit for the CFO? Minimal resource allocation. No additional hires, no internal legal burden, no distraction from core business operations. Eagle Alpha absorbed the executional workload—equivalent to 18 hours per hedge fund trial—drawing on our track record of bringing numerous corporate datasets to market successfully.

From Feasibility to Revenue—In Months, Not Years

Once the data cleared quality assurance, our GTM workflow activated. The transparency we provided throughout showed clear momentum:

• 40 highly targeted prospecting calls
• 40 follow-up due diligence sessions
• 30 compliance reviews
• 10 hedge fund trials initiated within one month
• First commercial proposals presented by month 3
• Over $1 million in ARR secured by month 4

Today, the client enjoys a recurring, high-margin revenue stream, complementing their core business and funding additional strategic initiatives.

The Takeaway

In total: three calls and a feasibility report within two months, first revenues within four months of GTM, and over $1 million ARR secured within six months.

For CFOs and other corporate leaders sitting on untapped data assets, the hedge fund market presents a proven data monetization pathway. And with the right partner, it doesn’t have to be complex or disruptive to your core business.

If you want to know if your data would be valuable to Hedge Funds and the approximate revenue potential – fill out the form below and find out within 24 hours what your data is worth.