The significant increase in spending has attracted new entrants to the alternative data space. Data exchanges have been launched by traditional Wall Street data firms (e.g. Open: Factset and S&P Global), stock exchanges (IEX and Nasdaq/Quandl) and more recently cloud companies (AWS Data Exchange and Snowflake). My sense is that other firms (e.g. Wall Street data firms, stock exchanges, cloud providers, investment banks) are at risk of falling behind if they do not launch data exchanges soon.